New Land Rover Cars in Pakistan

Land Rover is a British car manufacturer that was launched in 1948. The company is known for its highly practical 4x4 models, which were inspired by military design. Here's a closer look at the brand's history and some of its most popular models.

Land Rover's Early Years

The first Land Rover vehicle was the Series 1, which was launched in 1948. The company's production continued to grow, and in 1961, it introduced the Land Rover Series II. In 1983, Land Rover introduced a new vehicle, the Land Rover Defender, which became popular in the UK and other regions.

The Birth of Range Rover

In the 1970s, Land Rover collaborated with British Leyland to introduce its sub-brand, Range Rover. The Range Rover became a luxury SUV that was known for its off-road capabilities and stylish design. It was later followed by the Range Rover Sport, which was popular due to its performance and look.

Land Rover Today

Land Rover was sold to BMW in the late 1990s, which later sold it to Ford Motors. In recent years, the company has introduced new models, including the Land Rover Discovery and the Range Rover Evoque. The current lineup of Land Rover models includes Freelander, Defender, Discovery 4, Range Rover Sport, Range Rover Evoque, and Range Rover Vogue.

Competitors

Land Rover competes with other luxury SUV brands like Mercedes-Benz, Audi, BMW, and Porsche. Some of its popular competitors include Mercedes-Benz G-Class, Audi Q8, BMW X7, and Porsche Cayenne.

Land Rover in Pakistan

Sigma Motors is the sole authorized dealer of brand new Land Rover in Pakistan. The Land Rover Defender is produced locally in Karachi, which is much less expensive than the imported models. The cost of Land Rover vehicles can range from 5 million to 33 million PKR, depending on the model and additional options.