Huawei Launches Its Luxury EV, Maextro S800

Jawad

27 Nov 2024

149

Huawei Launches Its Luxury EV, Maextro S800

The Huawei Maextro S800 marks a significant milestone as the inaugural model from Huawei's Maextro brand. This luxury sedan, created through a collaboration between Huawei and JAC Motors, is set to challenge iconic names like Mercedes-Maybach and Rolls-Royce in the high-end D+ executive sedan market. By launching the Maextro S800 Luxury EV, Huawei aims to establish itself as a formidable contender among the world's top luxury automakers.

Impressive Dimensions and Pricing

The Huawei Maextro S800 launches with a pre-sale price range of €124,320 to €186,510, making it one of the most expensive Chinese-produced vehicles. Its imposing dimensions, measuring 5480 mm in length, 2000 mm in width, and 1536 mm in height, with a wheelbase of 3370 mm, place it among the largest vehicles in its segment. Richard Yu, chairman of Huawei’s smart car unit, emphasized that the S800 ranks in the top 0.01% of vehicles in terms of size, highlighting its exclusive positioning.

Striking Exterior Design

The S800’s design blends traditional luxury aesthetics with futuristic elements. Available initially in purple-silver and black, its distinct look includes wheel designs likened to "flatbread" or "pie rings" by Chinese media. The front grille, while upright, avoids a boxy appearance, complementing the innovative "Milky Way" lighting effect featured in both the headlight and taillight clusters. This unique design approach reinforces the Maextro S800 Luxury EV as a standout in the luxury sedan market.

Sophisticated Interior and Advanced Technology

Inside, the Maextro S800 boasts premium features like a "starry sky" roof, individual rear seats, and a futuristic three-screen dashboard. Huawei incorporates cutting-edge technologies, including L3 self-driving capability supported by a roof-mounted Lidar unit. Additionally, the S800 offers advanced systems like Super Cruise, Super Maneuverability, and intelligent domain control, powered by Huawei's second-generation Turing platform. These innovations underline Huawei’s focus on integrating technology and luxury in the Maextro S800 launches.

Redefining Luxury in the EV Market

Huawei's Maextro S800 is a bold move into the luxury EV sector, targeting a growing market of high-end electric vehicle buyers in China. The success of similar ventures, like YangWang’s €90,000+ electric vehicles, demonstrates a strong demand for premium EVs. With the Huawei Maextro S800, Huawei aims to elevate luxury EV standards, offering unparalleled design, performance, and technology to its discerning customers.

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