Toyota's Electric Pickup Truck: Toyota Hilux EV Unveiled

Jawad

27 Mar 2024

396

Toyota's Electric Pickup Truck: Toyota Hilux EV Unveiled

The Toyota Hilux stands as an icon in the realm of pickup trucks, often touted as "indestructible" according to the words of old Top Gear. Its ubiquitous presence worldwide highlights its significance, particularly in key markets like Thailand. Hence, when Noriaki Yamashita, the president of Toyota Thailand, suggests the imminent arrival of the all-electric battery-powered Hilux EV, attention is warranted. The company sets its sights on mass production of the Toyota Hilux EV by the culmination of 2025.

Though specifics regarding the manufacturing location remain undisclosed, Thailand's status as a regional automaking hub positions it as a plausible candidate. Notably, Toyota commands a significant market share in Thailand, constituting a third of all sales, underscoring its dominance in the automotive sector.

In an upcoming initiative, Toyota plans to introduce a fleet of twelve Hilux EV pickup trucks to Pattaya, Thailand, for trial purposes, particularly in the realm of public transportation. While the exact nature of these trials remains ambiguous, it marks an exciting opportunity to catch a first glimpse of the Hilux EV in action.

Toyota's recent emphasis on communicating the launch timeframe for the Hilux EV appears intricately linked to developments in the competitive landscape, notably Isuzu's announcement of producing a battery electric version of its D-Max truck in Thailand by 2025. Such moves signal an industry-wide shift towards electrification, with manufacturers vying for prominence in the burgeoning electric vehicle market.

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