The
Nissan Atlas F24/H43, introduced in 2007, marks the third generation of
Nissan’s light commercial truck lineup. Designed to handle payloads from 1.15 to 4.5 tons, it replaced the earlier F23 series with stronger engines, an upgraded chassis, and improved cabin comfort. In Pakistan, this model is imported as a used CBU from Japan, popular among logistics, transport, and small business owners for its durability and cost-effectiveness.
Latest Updates
Though production in Japan has moved to newer models, the F24/H43 Atlas continues to be a favorite in Pakistan due to its robust diesel engines and reasonable import pricing. The ZD30 turbo-diesel variant is especially preferred for its torque and performance in cargo applications.
Production was shifted from
UD Trucks to
Nissan Shatai in 2011. However, the Atlas failed to comply with Japan’s 2018 emission standards, leading to its discontinuation in June 2021. The nameplate still lives on through OEM partnerships with
Mitsubishi Fuso and
Isuzu.
Price and Variants (PKR)
Being a used CBU import, prices for the Nissan Atlas F24/H43 vary depending on model year, engine type, and condition. Typical body styles seen in Pakistan include:
Single-cab flatbed trucks
Double-cab crew carriers
Box-type cargo vans
These options offer flexibility for different commercial needs across transport and construction sectors.
Engine and Performance
The Atlas F24/H43 lineup features reliable and high-torque engines, especially the ZD30 turbo-diesel, well-suited for heavy-duty usage.
Engine Options:
QR20DE: 2.0L petrol – ~130 PS
ZD30DDTi: 3.0L turbo-diesel – ~150 PS / 260 Nm torque
5.2L diesel (on H43 heavy-duty variants)
Drivetrain & Transmission:
5-speed or 6-speed manual
Automatic transmission (select trims)
RWD standard, 4WD on H43 versions
Payload & Efficiency:
F24: 1.15–2.0 tons
H43: 1.65–4.5 tons
Diesel mileage: 8–10 km/l
Petrol mileage: 7–9 km/l
The Atlas balances medium-duty strength with manageable urban drivability, ideal for both city cargo and intercity haulage.
Interior, Features & Technology
While primarily built for utility, the Atlas F24/H43 includes practical comfort features enhancing day-to-day usability.
Key Highlights:
Power steering and power windows
Air conditioning and heater (Japan-spec)
ABS braking system
Large windshield for better visibility
Foldable rear seats (crew cab models)
Simple, ergonomic dashboard layout
Safety
Safety remains basic but functional. It includes 3-point seatbelts, reinforced cabin structure, and ABS brakes. However, airbags and advanced driver aids are not available, reflecting its commercial orientation.
Exterior and Interior Design
The F24/H43 brings a modernized design with a larger grille, rounded headlights, and refined bumper styling, replacing the boxy F23 look. Inside, the cabin offers durable materials, comfortable seating, and an improved driving position, making long trips more manageable for operators.
Comparison with Rivals
In Pakistan, the Atlas F24/H43 competes with:
Toyota Dyna: Strong resale and parts availability
Isuzu Elf (N-Series): Greater payload capacity and heavy-duty appeal
Mazda Titan: Similar specs but less common
Among these, the
Nissan Atlas stands as a balanced mid-range option — more affordable than
Toyota, more modern than
Mazda, though with weaker resale than
Isuzu.
Maintenance and Resale in Pakistan
Maintenance is moderate, as ZD30 diesel parts are readily found in major cities. However, body and trim parts often need to be imported. QR20 petrol models are rarer and harder to maintain locally. Resale value is stable, mainly supported by fleet and logistics buyers rather than individual consumers.
Conclusion
The Nissan Atlas F24/H43 (3rd Gen) continues to serve as a trusted mid-capacity commercial truck in Pakistan. With its powerful ZD30 diesel engine, versatile configurations, and strong payload range, it provides an ideal mix of reliability, performance, and affordability. Although it lacks modern safety features and resale strength compared to rivals like Toyota Dyna and Isuzu Elf, it remains a practical and durable choice for businesses seeking dependable transport solutions.