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Honda Atlas Sales Performance in January 2024

Abdullah  12 Feb 2024   153   Honda
Honda Atlas Sales Performance in January 2024

Honda Atlas Sales Performance in January 2024

In the initial month of 2024, Honda Atlas showcased a moderately encouraging performance, selling a total of 1,339 units. While this marks a significant improvement of 49% compared to the 901 units sold in December 2023, the numbers still lag behind January 2023 figures by 18%.

Top Performers: 6th-generation City and Civic Sedan

Leading the sales charge for Honda was the 6th-generation City, which recorded 898 units sold in January 2024. This represents a substantial surge of 43% from the 626 units sold in December 2023. Following closely, the Civic sedan secured the second-best position with 309 units sold in the first month of the new year.

Challenges for HR-V and BR-V

Despite the overall positive trend, the HR-V and BR-V models faced challenges in sales, with both vehicles falling below the 100 units mark. HR-V managed to sell 73 units, experiencing a 6% decline compared to the 78 units sold in December. On the other hand, BR-V, although showing a 64% improvement from December 2023, only reached 59 units.

Indus Motor's Strong Start in 2024

In contrast, Indus Motor Company (IMC), the assemblers of Toyota cars in Pakistan, had a promising start in 2024. January sales reached 2,762 units, marking a remarkable 304% month-on-month improvement from the 684 units sold in December 2023. However, these numbers still fell short by 23% compared to January 2023 figures.

Pak Suzuki's Solid Beginning in 2024

Pak Suzuki experienced a slight uplift in its challenges as Alto and Swift contributed to a more favorable start in the new calendar year. January 2024 sales for Suzuki reached 4,550 units, reflecting a 22% increase from the 3,735 units sold in December 2023.

Honda's Changing Landscape: From Heyday to Present

Although January typically witnesses robust sales, Honda's 1,339 vehicles in January 2024 underscore a shift from its heyday when monthly sales averaged around 5,000 units. The current numbers indicate a changing landscape for Honda Atlas in the Pakistani market.

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