No Price Surge for Haval SUVs Amid NEV Levy

Jawad

06 Jul 2025

132 Haval

No Price Surge for Haval SUVs Amid NEV Levy

In a rare and customer-first move, Sazgar Engineering Works Limited, the official assembler and distributor of Haval vehicles in Pakistan, has chosen not to raise Haval SUV prices despite the implementation of the New Energy Vehicles Adoption Levy (NEV Levy) introduced in the 2025–26 Federal Budget.

A Bold Decision Amid Rising Costs

According to Sazgar’s official statement, the company has decided to absorb the NEV tax impact internally rather than shifting the burden to buyers. In fact, Sazgar has marginally reduced the ex-factory prices and cleverly adjusted the Haval NEV levy within the cost structure. As a result, the Haval latest prices remain unchanged — a welcome move in today’s inflation-heavy market.

This initiative clearly reflects the company’s commitment to customer satisfaction. Where other brands often opt for rapid price escalations following new duties or tax changes, Sazgar’s decision stands out as a customer-focused strategy aimed at strengthening its market reputation and offering Haval stable prices.

The Battle in Hybrid SUV Segment

The SUV prices Pakistan landscape has become more competitive, especially in the hybrid segment. When Haval launched the H6 HEV, it sparked a pricing war. In response:

Kia rolled out an updated Sportage L HEV.

Hyundai launched a revised Tucson HEV.

Haval responded with continual enhancements to the H6 HEV lineup.

Now, as the NEV levy news makes waves, most brands are gearing up for price hikes. Kia Lucky Motors has already increased its rates, showcasing the typical market reaction. Yet, Haval car rates remain untouched — a move likely to appeal to price-conscious buyers.

Price Comparison: Haval vs. Rivals

Here’s how things currently stand:

Kia Sportage HEV– Rs. 11,599,000
Haval H6 HEV– Rs. 11,749,000
Hyundai Tucson HEV (Base)– Rs. 10,999,000

While the Haval price update shows it to be slightly more expensive than Kia’s offering, the decision to maintain current rates may work in Haval’s favor. With strong features, brand loyalty, and pricing stability, Haval holds a compelling position in the hybrid SUV space.

Customer Trust Over Short-Term Gains

Sazgar’s approach isn’t just about pricing — it’s a powerful marketing message. The choice to freeze prices amid rising taxation demonstrates that Haval no price hike is more than a headline — it’s a commitment. In a time when many consumers feel priced out of the automobile market, this act could restore faith in the brand and give Haval SUV prices a competitive edge.

This bold step could influence other automakers to reconsider their own pricing tactics, potentially leading to more stable costs across the hybrid SUV segment in Pakistan.

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